Accelerating Loyalty Program Signups for FavTrip

Client

FavTrip

Industry

Convenience, Gas Station

Size

4 Locations

Location

Missouri

>1,500

signups in 3 months from 3 stores

3x

more monthly sign ups

About the Client

FavTrip

FavTrip is a locally owned and operated gas station and convenience store. FavTrip was founded in 2011 and has grown to 4 locations, each providing a localized experience and with a strong community connection. FavTrip is committed to growing leaders that utilize the latest technology and outside the box thinking to help their stores thrive in a competitive market. Customers visiting any of their locations experience the same friendly service and quality products expected from an industry leader. Their owner and CEO, Babir Sultan, is a prominent figure in the fuel and convenience industry and serves on the Board of Directors for NACS.

Situation

FavTrip's original loyalty program script was "Are you part of the text club?" However, the program was mentioned sporadically and inconsistently. The longstanding approach helped FavTrip amass ~13,000 participants over the course of 7 years, but the approach was ripe for optimization to build more momentum.

Objectives

Core Goals

Increase loyalty signups with a proven script
Used consistently by employees across locations

Actions Taken

How InStore.ai Drove Results

01
Understand how the loyalty program is being offered across stores to determine what is working and what can be improved
02
InStore.ai enabled A/B testing of potential loyalty signup scripts, which yielded a clear winner: "Would you like to get a gas discount?"
04
Performance Tracking: Leveraged InStore.ai's 'always on' tools to ensure adherence to the new script and recognize top-performing staff and locations

"Within a matter of weeks, we started changing the loyalty script because that was the first thing that stood out. Adding 1,500+ signups in three months was beyond our expectations."

Babir Sultan

Owner/CEO - FavTrip

How InStore.ai Works

Actionable Insights from Every Conversation

Voice conversations between cashiers and customers are captured, analyzed, and transformed into targeted coaching actions — with zero integrations required.

Devices Installed at POS
Compact devices capture voice interactions where they happen — no integrations, no IT overhead.
AI Captures Key Events
The AI identifies business-relevant moments: loyalty mentions, sign-up prompts, savings communicated.
Automated Actions Pushed
Summaries, coaching clips, and performance data are automatically delivered to managers and teams.