NACS 2025: Real-Time Retail Insights Are the Future of C-Store Performance
Chicago, October 2025 — The NACS Show once again proved why it’s the most anticipated event in the convenience and fuel retail world — and this year, InStore.ai made sure every conversation counted.
Across two packed days on the show floor, our team connected with hundreds of retailers, brands, and technology leaders who share one goal: using data to drive better store performance. The consensus was clear — real-time in-store insights are the next big advantage for c-store operators.
Delivering “Awesome” at Every Interaction
If you stopped by our booth, you probably saw it (literally): the glowing “Deliver Awesome” sign that hangs in our HQ has become our rallying cry. Visitors felt that energy immediately and we enjoyed showing powerhouse retailers and brands how to unlock the power of shopper conversations at point of sale.
From loyalty programs to frontline coaching, retailers saw firsthand how InStore.ai’s Conversational AI platform helps teams capture every customer interaction, analyze what’s working, and act on it instantly. As one attendee told us, “This is exactly the kind of visibility we’ve been missing.”
Loyalty Insights That Drive ROI
Our own Ryan Bunka summed it up well:
“We had some great conversations with several 70+ store chains who were really impressed that we can both track loyalty performance and recognize employees at the same time. They immediately saw the value in our charts and store comparisons — information that no one else in the market provides.”
The data from NACS demos confirmed it: when employees ask about loyalty and explain its benefits, loyalty sign-ups — and ROI — rise. It’s a clear connection between employee engagement and measurable business outcomes.
Every Conversation Matters
Whether it’s recognizing top performers through our Scripted to Win initiative or empowering retailers to coach smarter, the core message resonated across NACS: every conversation in-store is an opportunity to learn, grow, and deliver awesome.
Our live product demos showed how InStore.ai automatically captures and analyzes frontline interactions, turning them into actionable insights for training, sales, and customer experience — no manual data entry required.
A Category on the Rise
With 150,000+ c-stores across the U.S., the potential impact is massive. Major industry players are engaging with us to explore next-generation retail intelligence. The excitement on the show floor reflected a growing movement — one that’s redefining what “in-store analytics” really means.
As Fernando Ramírez highlighted, retailers are excited about using real-time in-store insights to improve team training and customer experience, many of whom stated "This is exactly the kind of visibility we’ve been missing."
What’s Next
From NACS to NRF and beyond, the momentum continues. We’re already integrating with top platforms and partnering with industry leaders to streamline how retailers manage issues and opportunities across locations — automating ticketing, tracking, and follow-up with no extra lift for teams.
Because when your store data speaks for itself, you don’t need to guess — you just deliver awesome.
