5,000 Loyalty Signups in 25 Days with Instore.ai's Training and Recognition Blitz

Client

Domino Convenience Stores

Industry

Convenience, Gas Station

Size

23 Locations

Location

Oklahoma City, OK

5,000+

Total loyalty sign-ups in 25 days

200+

New sign-ups per day across all stores

23

Locations trained & recognised

About the Client

Domino C-Stores

Domino C-Stores is a family-owned and operated convenience and fuel retailer based in Oklahoma, dedicated to serving its community since 1955. Over the years it has grown to more than 20 high-performing locations, upholding a commitment to operational excellence and community service across a multi-state area.

Situation

A New Loyalty Program — Needing Consistent Execution

At the start of 2025, Domino launched a new loyalty program with the goal of maximising sign-ups and ensuring cashiers consistently promoted the program across all locations. The team needed a reliable system to drive adoption while maintaining excellent customer interactions at checkout.

Objectives

Core Goals

Maximise Customer Sign-Ups
Ensure consistent, effective promotion of the loyalty program at every store, every shift.
Improve Cashier Performance
Reinforce talk tracks that drive customer engagement and conversion at the point of sale.
Establish Weekly Accountability
Use data to monitor how often loyalty was mentioned, explained, and connected to savings across all locations.

Actions Taken

How InStore.ai Drove Results

01
Established a Baseline
Used InStore.ai to analyze how cashiers spoke about the loyalty program and identify what messaging resonated most with customers.
02
Trained with Real Examples
Shared top-performing audio clips across the chain and focused training on the most effective talk tracks.
03
Recognized Top Performers
Continuously tracked progress and celebrated standout cashiers to reinforce strong behaviours.

Ongoing Analytics

Consistent Visibility Drives Accountability

By analysing loyalty interactions on an ongoing basis, InStore helped Domino understand the current approach, optimise messaging for training, and track how cashiers are following through. The consistent visibility equips business leaders to recognise high performers and reinforce training where needed.

"InStore.ai's Training Blitz gave us a structured, data-driven approach to improving cashier engagement with our new loyalty program. The ability to analyze real customer interactions and provide targeted coaching resulted in 5,000 sign-ups in just 25 days across all our stores — far exceeding our expectations."

Dustin Kreizenbeck

Director of Operations, Domino C-Stores

How InStore.ai Works

Actionable Insights from Every Conversation

Voice conversations between cashiers and customers are captured, analyzed, and transformed into targeted coaching actions — with zero integrations required.

Devices Installed at POS
Compact devices capture voice interactions where they happen — no integrations, no IT overhead.
AI Captures Key Events
The AI identifies business-relevant moments: loyalty mentions, sign-up prompts, savings communicated.
Automated Actions Pushed
Summaries, coaching clips, and performance data are automatically delivered to managers and teams.