InStore.ai Appoints Industry Leader Kevin Farley as Chief Customer Officer to Accelerate Growth and Customer Impact

Kevin Farley Joins InStore.ai to Turn Frontline Insights into Scalable Retail Performance

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FOR IMMEDIATE RELEASE

Los Gatos, CA – March 23rd, 2026 – InStore.ai, the leading platform for frontline interaction intelligence in retail, today announced the appointment of Kevin Farley as Chief Customer Officer. A respected industry leader with decades of experience in retail partnerships, strategic sales, and operational execution, Farley will lead customer strategy and growth as the company continues to scale its impact across convenience retail and beyond.

Farley joins InStore.ai at a time when retailers and brands are seeking more than just data – they need clarity, alignment, and the ability to act in real time. InStore.ai’s platform captures and analyzes frontline interactions between associates and customers, surfacing insights that help teams identify missed sales, resolve issues early, and reinforce high-performing behaviors across locations.

“Retail is full of insights, but too often, they don’t translate into action,” said Jay Blazensky, CEO and Cofounder of InStore.ai. “Kevin has built his career turning strategy into execution across some of the most complex retail environments. Just as importantly, he understands the human side of retail, that people are behind every transaction. As we continue to evolve from insights to execution intelligence, Kevin will play a critical role in helping our customers operationalize what they learn and empower their teams at scale.”

Farley brings deep convenience industry credibility, having previously served as Chief Customer Officer at GSP, where he led strategic sales, customer success, and operational execution across major retail clients. He also served as Chair of the NACS Supplier Board (2022–2023), representing suppliers to the convenience industry and contributing to key advocacy initiatives. Most recently, he held the role of Chief Client Officer at W. Capra, where he focused on aligning business strategy with customer outcomes and strengthening retailer partnerships.

Throughout his career, Farley has been recognized for building high-performing teams, driving revenue growth, and translating customer needs into scalable business strategies.

“At the end of the day, retail is human,” said Farley. “The conversations, the small moments at the counter – that’s where experiences are shaped and real loyalty is built. What makes InStore.ai different is its ability to bring those moments into focus and make them actionable. This isn’t just about more data, it’s about helping teams understand what’s really happening inside the store at a critical moment - the point of purchase. InStore.ai helps provide the tools for retailers and CPG brands to review and respond in real time.”

He continued, “Retailers don’t need more complicated integrations – they need clarity and action. InStore.ai delivers something fundamentally different: visibility into frontline interactions and the ability to translate that into better decisions, stronger teams, and measurable results. I’m excited to help our customers turn everyday moments into meaningful performance gains.”

With Farley’s appointment, InStore.ai reinforces its commitment to helping retailers and brands move beyond lagging indicators and operate with confidence – by unlocking the insights hidden in everyday interactions and turning them into action at scale.

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About InStore.ai

InStore.ai helps retailers and brands understand and improve what’s happening at the frontline—where customer experience and revenue are won or lost. By capturing and analyzing real-time interactions between associates and shoppers, InStore.ai surfaces actionable insights that enable teams to fix problems faster, reinforce what’s working, and operate more effectively across every store.

Media Contact: press@instore.ai